APJARBA Vol 8. No. 2, April 2022 Promotional Strategies, Selling Competencies and Financial Management of Micro, Small and Medium Enterprises: Basis for Sales Performance Framework Virginia M. Robledo, PhDM Service Quality Audit and Business Optimization among Engineering Consulting Firms Simeon C. Gonzales Jr, MBA Customer Feedback on the Five-Star Hotel Industry in Thailand Aphisavadh Chaiyapolphat Sirivadhanawaravachara and Dr. Norma L. Menez The Relationship Between Content Marketing, E-Promotion, E-WOM and Intentions to Book Hotel Rooms in Thailand Dr. Supaprawat Siripipatthanakul, Pongsakorn Limna, Dr. Sutithep Siripipattanakul, Pichakoon Auttawechasakoon Marketing Strategy and Marketing Mix towards Recovery of Hospitality Industry Abegale G. Pangan Proposed Innovations for Beverage Industry: Inputs from Customers Feedback Janzell Palbacal College of International Tourism & Hospitality Management, Lyceum of the Philippines University BatangasMarketing Problems in the Operations of Exhibition in Bangkok Metropolis Thundaya Aiyarakul and Norma L. Menez, PhD Tourist Destination Image of La Union Province Edison Paul B. Bambico and Dr. Sevillia S. Felicen Entrepreneur Characteristics and Credit Standing Among SMEs in Thailand Pariwat Wimonpichapong and Dr. Norma L. Menez The experience of using e-commerce platforms affects the online purchase intention of customers in the FMCG (Fast moving consumer goods) sector in Hanoi City Pham Van Tuan, PhD, Nguyen Minh Ha, Bui Duy Hiep, Nguyen Quang Huy, Tran Thi Ngoc Mai, Pham Mai Phuong Effectiveness Of Electronic to Mobile Transactional Operations in the Bureau of Customs Performance of Selected Top Performing Multi-Purpose Cooperatives in Batangas City: Basis for Cooperative Management Framewor kDerick D. De Guzman Factor Analysis o n O n line Food Delivery Service in the New Norma Alexis M. Bagot, Jen Ysabelle P. Bagui, Ginell Joseph I. De Roxas, Linette H. Maalihan, Saira M. Moro, Ma. Nicole D. Pattalitan, Dr. Noelah Mae D. Borbon
